A recent study from IDC says:

Internet advertising in the United States will continue to grow fast even as the current economic woes will lead to a contraction in ad spending overall, essentially accelerating the transfer of marketing budgets from the traditional media into the new. During the forecast period, Internet advertising will grow about eight times as fast as advertising at large. IDC finds overall Internet advertising revenue will double from $25.5 billion in 2007 to $51.1 billion in 2012.

The Internet will go from the number 5 medium all the way to the number 2 medium in just 5 years, making it bigger than newspapers, bigger than cable TV, bigger even than broadcast TV, and second only to direct marketing. Read More Here.

Henry Blodget says:

“If your career, portfolio, or fortune isn’t tied to the newspaper business, however, rejoice. The newspaper industry’s loss is your gain!In ten years, print-paper circulation and ad revenue will likely be a quarter of what it is today, if that.

Why? Because:

• • As circulations and ad revenue continue to fall, print economies-of-scale will reverse, cutting further into already shrinking print margins.
  • As “green business” practices take hold, a new generation of consumers will come to view the newspaper industry as a horrifically wasteful polluter that eats forests, gobbles fuel and electricity, and farts untold amounts of hydrocarbons into the atmosphere–all to deliver information that might have been interesting yesterday.
  • A generation of newspaper ad salespeople and ad sales buyers will gradually retire or quit, and advertisers will increasingly ask themselves why they are spending billions on ads they have no idea whether anyone looks at.
  • As financial and environmental pressures increase and a better grasp of reality sets in, more papers will opt to do what the Capital Times of Madison, Wisconsin, did last weekend: Shut down their print businesses, fire a third of their staff, and put what’s left online.” Read More

From PaidContent.org:

– All about scale: Alan Schanzer, managing partner, at WPP Group’s MEC Interaction said this deal won’t affect the current TV marketplace negotiations but it will help CBS follow through on the emphasis it gave to “the portability of content” at Wednesday’s upfront presentation. Schanzer: “It gives them more places to showcase their programming or invite audiences back to view their programming. This is where scale becomes critically important. It’s not always going to be the case where people go home and turn on their TV to watch CBS. It will be much more about CBS going out to this mass audience of people and saying we have this content, come watch it. That’s why we think the blended marketplace that this deal creates is so interesting, because the flow of content works in both directions.” >Read More

….according to analysts in this article from MediaDaily News:

A FULL-BLOWN RECESSION WOULD PROBABLY take a substantial bite out of traditional media, according to a survey of industry analysts and independent researchers. But digital media will benefit from these draw-downs as financially strapped marketing executives shift dollars online, seeking more transparent measures of ROI. In many cases, a recession would simply accelerate a long-term trend that is already underway.

In the event of a recession, the outlook is considerably gloomier for newspapers and radio, where revenues are already declining because of long-term secular trends, which were in evidence well before the economy began to sputter.

After slipping 1.68% in 2006, total U.S. print newspaper ad revenues tumbled an alarming 9% during the first three quarters of 2007 compared to the same period in 2006, to $30.5 billion (fourth-quarter figures aren’t yet available). “And that was in relatively good economic times,” observed Ken Doctor, a newspaper analyst with Outsell, Inc., who said “a recession would simply compound the structural change of readers and advertisers moving from print to online.” (Read More)

1. Includes broadcast, cable syndication 2. includes national and local
Source: TNS Media Intelligence

“GM, in what could signal a no-look-back shift to digital marketing, will dedicate half of its $3 billion budget to digital and one-to-one marketing in the next three years.As the country’s third largest advertiser, GM’s switch may be the online marketing shot heard round the automotive world. GM, which spent nearly $10 billion on advertising last year, will use several online methods including gaming, search, mobile and a broad array of interactive applications. Consumers looking to buy new vehicles were among the first to embrace online research to support buying decisions. And while television and print still have a place in product launches and awareness, many dealers now accept that the purchase process starts - and sometimes ends - online.” via (Media Buyer Planner)

From The Outlook:

“Traditional Media on the Bandwagon What does this mean for the big media companies? Any new information source is considered a competitor, and old media is increasingly in cahoots with bloggers to share readership and ad revenues. Newspapers, for example, have recently looked to the blogosphere for a larger audience. In early August, 2007, The New York Times joined with the authors of the Freakonomics blog, which comments on economic thinking in everyday situations, and moved it under the Times brand’s online and editorial umbrellas. The blog’s co-author, Stephen Dubner, saw the partnership as an opportunity to work with a renowned newspaper and garner”the readership and support that comes along with it.” (Read More)

U.S. Web 2.0 Investment by Region, 2006-2007

Source: Red Herring

From Burst Media:

“Overall, a majority (52.0%) of respondents believe Internet content is primarily focused toward people their own age. However, this overall result does not paint a complete picture of the state of online content. In fact, survey results show significant differences in the evaluation of online content by age segments .

Not surprisingly, younger respondents are most likely to say online content is focused on people their age. This is particularly true for the 18-24 year and 25-34 year segments – of which 76.0% and 73.9%, respectively, say online content is primarily focused toward people their age. Additionally, more than one-half (55.7%) of respondents 35-44 years perceive online content as focused toward their age segment.

Starting with the 45-54 year segment there is a precipitous decline in the number of respondents who say Internet content is focused toward people their age. In fact, within this age segment only one in three (35.4%) believe online content is focused on people their own age. Few respondents 55 years and older say Internet content is primarily focused on people their age.” (Read More)

From Media Post Online Spin:

“If you have been following what these candidates have been raising, you know it’s certainly not an issue of money. But there is a fair amount of blame that falls on the ad networks and online media properties not making it easier to buy. While brands have time to test and learn, campaigns are in very compressed time cycles. Contextual and behavioral ad networks need to make it easy for them. Candidates have certainly learned how to pull money out of online interactions. Now if they could only figure out how to get a return on putting money back into online.” (Read More)

The VFW Departments of North Carolina, Virginia, Missouri, New Hampshire, Alabama, South Dakota, West Virginia and Wisconsin have begun accepting advertisement and sponsorship support on their VFW WebCOM Networks through the AdMemex Advertising Network.

Mountain Grove, Missouri VFW Post 3770 is leading the way with the first sponsorship. (Read Story Here)

Advertising/Sponsorship opportunities are in place through hundreds of cities and towns for ad campaigns to directly support and connect with VFW Posts and members within their communities. In addition to supporting the Departments internal and external internet communication protocols 50% of the local revenue generated stays with the active Posts within the Network. Those advertisers wishing to offer a larger level of sponsorship and reach a broader membership base can advertise across complete State Networks.

The VFW Departments are retaining complete advertorial control and will maintain final approval on all ads submitted. Acceptance and display of Advertising/Sponsorship inventory, unless otherwise noted, should not be considered in any way an endorsement of displayed campaigns, businesses, products and services. Go here for: VFW WebCOM Network Advertising/Sponsorship Policies.

Political advertising for Local, State and National candidates is being permitted in specifically identified zones. The VFW is a non-partisan organization that does not endorse candidates. Appearance of political advertising content on any site in the network is provided for informational and discussion purposes only and can in no way be inferred as an endorsement of a candidate or their views.

To find a local VFW Post to sponsor near you go to: http://vfwwebcom.org/postdirectory/, locate and visit nearby VFW Post’s weblog, then click on the link at the top of the zone where you would like your advertisement to appear and place your order.

You can go here for pricing.