NEW YORK and GREENSBORO, N.C., May 30 — As 2008 Presidential campaigning rushes toward fever pitch, Policlicks.com is offering a completely new way for voters to see all sides of the candidates they love and those they love to hate. Using breakthrough meta-aggregation technology from Magnify.net, the Policlicks site, http://election08.magnify.net/, will gather, sort and allow visitors to rank and comment on candidate videos collected from virtually every point on the Internet.

Policlicks’ “Election ‘08 video channel” takes a comprehensive, organized look at all Democratic, Republican and third-party Presidential candidates and will soon offer the same for House and Senate candidates. The site features thousands of videos from debates amongst candidates, campaign videos, as well as broadcast interviews and news coverage. Personal videos taken by loyal supporters and detractors can be loaded onto the site with ease. Each perspective offers a less polished but perhaps more human connection with the candidates.

The combination of Magnify.net and Policlicks puts more control into the hands of everyday people. Toward that end, users of Magnify.net can customize their own Policlicks widgets, embedding them directly into the their own websites — thereby creating a viral, user-generated video campaign for individual contenders.

“This is similar to the moment when campaigning transformed from the spoken and written word to television,” said Steven Rosenbaum, Magnify.net CEO. “The Policlicks site provides an important place for potential voters to obtain a comprehensive and substantive overview of each candidate in order to make an educated vote. The Internet, and more specifically, meta-aggregation, is the only way to truly offer this much content about candidates.”

“The ability to gather information from such a wide variety of sources is unprecedented,” said Dan Romuald, Policlicks CEO. “This is a new era of election politics. Voters can see the content issued by masters of spin and right next to it see and hear many other types of enlightening stories about candidates — good and bad. As voters, we can make up our minds using less controlled information. That’s democracy in action.”

About Magnify.net:

Magnify.net powers user-generated video channels for everyday people, web publishers, media companies, and video bloggers. The Magnify platform searches and sorts video available on the Internet (YouTube, Rever, Metacafe, Daily Motion, Blip.Tv and others) based on a site’s unique interest and engages users to discover, share, rate and rank them for relevancy and entertainment value. The company was founded by a team of experienced media, technology, and web development entrepreneurs with track record of best-of-breed innovations. With more than 5,500 UGV (User Generated Video) Channels already on the platform, Magnify.net provides customer focused solutions that are critical to the Video 2.0 revolution. Magnify.net is backed by funding from New York Angels, Rose Tech Ventures, NextStage Capital, Active Angel Investors, and a number of private individuals.

About Policlicks.com:

Policlicks.com LLC is a Greensboro, NC based company that has been building interactive multi-media communication, e-commerce and hyper-local advertising platforms for organizations and the political process since 2002.

Contact: John Fitzsimmons
RF|Binder Partners
781-559-0427
john.fitzsimmons@rfbinder.com

Policlicks then ……and now.

It is with great pleasure that we announce the addition of Magnify.net to our family of partnerships.

They join Webligo, Adify, OutBlaze, and Conduit  in assisting our company in providing superior products and services to our clients.

Magnify.net now serves as the back-bone infrastructure for our Private and Organizational Video Networks. It is their technology behind the MuseCrafters Creative Writers Video Network and it will be their platform that delivers our Election 2008 Voter Video Network - which formally launched today.

In addition we are working together to create over 8,500 dedicated local VFW Post channels for our Departmental VFW WebCOM Network.

Magnify.net powers user-generated video channels for web publishers, media companies, and video bloggers. The Magnify platform searches, sorts and delivers video based on a site’s unique interest and engages their users to discover, share, rate and rank them for relevancy and entertainment value.

Their peer-driven video solution provides a brand-safe advertising environment. With a proven and growing platform, Magnify.net has an early advantage in driving the integration of video into high-traffic vertical content sites. The growth of these niched sites (which matches similar segmentation trends in television and magazines) attract advertisers looking to target specific audiences. Their ad revenue sharing model encourages channel and network creation which dovetails nicely with our hyper-local advertising development strategies.

Steve-We are honored to become part of your team and look forward to working you.