From PaidContent.org:

– All about scale: Alan Schanzer, managing partner, at WPP Group’s MEC Interaction said this deal won’t affect the current TV marketplace negotiations but it will help CBS follow through on the emphasis it gave to “the portability of content” at Wednesday’s upfront presentation. Schanzer: “It gives them more places to showcase their programming or invite audiences back to view their programming. This is where scale becomes critically important. It’s not always going to be the case where people go home and turn on their TV to watch CBS. It will be much more about CBS going out to this mass audience of people and saying we have this content, come watch it. That’s why we think the blended marketplace that this deal creates is so interesting, because the flow of content works in both directions.” >Read More