Author Archives: theshu

Online Digital Media Looking Ression Proof…..

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….according to analysts in this article from MediaDaily News:

A FULL-BLOWN RECESSION WOULD PROBABLY take a substantial bite out of traditional media, according to a survey of industry analysts and independent researchers. But digital media will benefit from these draw-downs as financially strapped marketing executives shift dollars online, seeking more transparent measures of ROI. In many cases, a recession would simply accelerate a long-term trend that is already underway.

In the event of a recession, the outlook is considerably gloomier for newspapers and radio, where revenues are already declining because of long-term secular trends, which were in evidence well before the economy began to sputter.

After slipping 1.68% in 2006, total U.S. print newspaper ad revenues tumbled an alarming 9% during the first three quarters of 2007 compared to the same period in 2006, to $30.5 billion (fourth-quarter figures aren’t yet available). “And that was in relatively good economic times,” observed Ken Doctor, a newspaper analyst with Outsell, Inc., who said “a recession would simply compound the structural change of readers and advertisers moving from print to online.” (Read More)

Press Release-Election08 Channel Officially Launches

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NEW YORK and GREENSBORO, N.C., May 30 — As 2008 Presidential campaigning rushes toward fever pitch, Policlicks.com is offering a completely new way for voters to see all sides of the candidates they love and those they love to hate. Using breakthrough meta-aggregation technology from Magnify.net, the Policlicks site, http://election08.magnify.net/, will gather, sort and allow visitors to rank and comment on candidate videos collected from virtually every point on the Internet.

Policlicks’ “Election ’08 video channel” takes a comprehensive, organized look at all Democratic, Republican and third-party Presidential candidates and will soon offer the same for House and Senate candidates. The site features thousands of videos from debates amongst candidates, campaign videos, as well as broadcast interviews and news coverage. Personal videos taken by loyal supporters and detractors can be loaded onto the site with ease. Each perspective offers a less polished but perhaps more human connection with the candidates.

The combination of Magnify.net and Policlicks puts more control into the hands of everyday people. Toward that end, users of Magnify.net can customize their own Policlicks widgets, embedding them directly into the their own websites — thereby creating a viral, user-generated video campaign for individual contenders.

“This is similar to the moment when campaigning transformed from the spoken and written word to television,” said Steven Rosenbaum, Magnify.net CEO. “The Policlicks site provides an important place for potential voters to obtain a comprehensive and substantive overview of each candidate in order to make an educated vote. The Internet, and more specifically, meta-aggregation, is the only way to truly offer this much content about candidates.”

“The ability to gather information from such a wide variety of sources is unprecedented,” said Dan Romuald, Policlicks CEO. “This is a new era of election politics. Voters can see the content issued by masters of spin and right next to it see and hear many other types of enlightening stories about candidates — good and bad. As voters, we can make up our minds using less controlled information. That’s democracy in action.”

About Magnify.net:

Magnify.net powers user-generated video channels for everyday people, web publishers, media companies, and video bloggers. The Magnify platform searches and sorts video available on the Internet (YouTube, Rever, Metacafe, Daily Motion, Blip.Tv and others) based on a site’s unique interest and engages users to discover, share, rate and rank them for relevancy and entertainment value. The company was founded by a team of experienced media, technology, and web development entrepreneurs with track record of best-of-breed innovations. With more than 5,500 UGV (User Generated Video) Channels already on the platform, Magnify.net provides customer focused solutions that are critical to the Video 2.0 revolution. Magnify.net is backed by funding from New York Angels, Rose Tech Ventures, NextStage Capital, Active Angel Investors, and a number of private individuals.

About Policlicks.com:

Policlicks.com LLC is a Greensboro, NC based company that has been building interactive multi-media communication, e-commerce and hyper-local advertising platforms for organizations and the political process since 2002.

Contact: John Fitzsimmons
RF|Binder Partners
781-559-0427
john.fitzsimmons@rfbinder.com