1. Includes broadcast, cable syndication 2. includes national and local
Source: TNS Media Intelligence

“GM, in what could signal a no-look-back shift to digital marketing, will dedicate half of its $3 billion budget to digital and one-to-one marketing in the next three years.As the country’s third largest advertiser, GM’s switch may be the online marketing shot heard round the automotive world. GM, which spent nearly $10 billion on advertising last year, will use several online methods including gaming, search, mobile and a broad array of interactive applications. Consumers looking to buy new vehicles were among the first to embrace online research to support buying decisions. And while television and print still have a place in product launches and awareness, many dealers now accept that the purchase process starts - and sometimes ends - online.” via (Media Buyer Planner)

MORE THAN 81 MILLION CONSUMERS in North America–or a full 40.3%–were exposed in April to an emerging viable advertising channel, Web widgets, according to a new widget tracking service just launched by comScore.

While business models are still an afterthought for some widget makers, many are looking toward bright futures as ad networks–a goal the new third-party user-measurement will help facilitate. >Read More